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Basics Advertising 01: Copywriting Rob Bowdery
$29.95
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Basics Advertising 01: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. It also shows how excellent copywriting skills are hugely helpful in a wide variety of fields.
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.
Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
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Key features
A detailed reference tool for advertising students and practitioners on all aspects of copywriting.
Covers the entire creative process of writing text for advertisements or publicity material.
Discusses topics such as knowing your audience, mastering the language, and advertising in different global contexts.
Fully illustrated with case studies and examples from around the world.
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Rob Bowdery is a professional copywriter with 25 years’ marketing and communications experience. Rob runs his own conceptual copywriting consultancy working with a wide range of international brand names and organizations.
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Reviews
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'Excellent, comprehensive text. Very revealing and useful creative exercises.'
Tim Bones, University of Kent, UK'A practical "down to earth" text with excellent layout and style.'
J. Wdowczyk, University of Huddersfield, UK'Very good introduction to copywriting and creative problem solving.'
Andy Cade, Kingston University, UK'This is a great introductory book to advertising and student feedback has been well received. The book is easy to follow and clear in its approach.'
Neil Bestford, Newcastle College, UK'Well written and designed and suitable for my Level 4 students. Good case studies and student-friendly advice.'
John Delacruz, Staffordshire University, UK -
Readership: Intermediate
978 2 940373 68 0
176 pages
175 colour images
230mm x 160mm
Paperback with flaps
May 2008
