Basics Fashion Design 01: Research and Design (second edition)

New title
Basics Fashion Design 01: Research and Design (second edition) Simon Seivewright
$34.50
The ability to generate inspired ideas is vital in all creative industries, fashion being no exception. Basics Fashion Design 01: Research and Design (second edition) investigates fashion design research and how to use it to develop inspired designs and concepts.

A second edition of one of AVA's best-selling titles, this book is revised and updated with a new design scheme and many new visuals from the catwalk, the studio and designers' portfolios. It includes new case studies and eleven interviews with key personnel, plus reflective exercises designed to instruct readers on how to excel in carrying out professional fashion research and design.

Key features
- A comprehensive introduction to the creative process of researching for fashion design.
  
  Updated with visuals from contemporary fashion designers and accompanied by new case studies and interviews.
  
  The first edition has been adopted by leasing educational institutions around the world and has consistently remained on reading lists since its first publication.

Simon Seivewright is an academic, teacher and freelance designer. He has worked with leading fashion houses and designers including Vivienne Westwood and Christian Lacroix. He has taught at the London College of Fashion and is currently a course leader at Northbrook College, teaching Fashion Clothing and Textiles.
Readership: Intermediate

978 2 940411 70 2
192 pages
200 colour images
230mm x 160mm
Paperback
January 2012

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