AVA Academia

'It is clear and concise and provides a design linked introduction to the principles of branding, providing an excellent base for progression into employment and understanding of topics which reflect the nature of the creative industries.'

Stewart Bibby, University of Lincoln, UK

'I really like this book, one of the only ones that I have seen that integrates the three perspectives of marketing, innovation and design.'

Charlotta Windahl, University of Auckland, New Zealand

'The book has been very helpful in illustrating the significance of branding in developing a design, most especially for students who are working on their Industrial Design studio projects. It has also highlighted the effect of branding upon the sociology of consumer behaviour in branding perception.'

Keisha Kamaris Ridwan, Limkokwing University of Creative Technology, MY

'It is a very good overview of case studies and methods. It covers innovation strategy and service design from a fresh perspective, moving from traditional approaches to meaning-centred innovation.'

Ariel Guersenzvaig, ELISAVA, Spain

'Like all other AVA Books it is a good read and easy to understand with inviting/ motivating design/ layout (not boring like other marketing/ brand management textbooks).'

Oliver Perzborn, Muthesius Academy of Fine Arts & Design, Germany

'Brand-driven Innovation can provide students with both the theoretical knowledge and the practical tools to shape their thinking on how to build brands and how to use brands as strategic tool.'

Bert Smit, NHTV University of Applied Sciences, Netherlands

'Really a book worth working with and one I’m sure that I’ll put into use next semester ... Nice layout – good pictures. Also good cases. Great, great book.'

Christian Lystager, KEA, Denmark

'A very well written publication which advances existing knowledge in design management. It provides sound explanation of how design, innovation and branding merge together to achieve corporate objectives and satisfy people's needs and desires.'

Sotiris Lalaounis, Glasgow Caledonian University, UK

'This is an excellent meta design book providing the integration of branding, design and innovation; as may be applied to realworld, virtual and mixed reality 'touchpoints'. I am currently using it to underpin a UX design consultancy and will publish the results.'

Karen Cham, Kingston University, UK

'More than a valuable addition to the design thinking literature, it takes design thinking up a level and provides a novel conceptual framework for managers who want to (or need to) rethink how they relate their corporate and product brands to the innovation process ... It's not just a read, it's a practical guide.'

Haydn Shaughnessy, Innovation Management, 2011