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New title
Basics Fashion Management 02: PR & Marketing Gwyneth Moore
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The second book in AVA's Basics Fashion Management series, PR & Marketing: Communicating in the digital age, examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
The book addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods.
Topics covered include:
- Developing a brand from an original idea;
- The impact of blogging and street style sites;
- Digital fashion;
- Online and offline marketing techniques;
- Creating the vision behind a brand;
- Public relations.
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Key features
Chapters are supported with in-depth case studies and interviews, from high-street brands to new fledgling businesses and designers.
Engaging exercises encourage practical exploration of the techniques discussed in the book.
A comprehensive glossary gives concise definitions to key terms and ideas.
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Gwyneth Moore has worked in marketing, promotion, branding and public relations for more than 20 years. Gwyneth currently works as a freelance brand and PR consultant, edits two consumer blogs and is involved in the careers of a number of young fashion designers.
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Readership: Intermediate
978 2 940411 87 0
184 pages
200 colour images
230mm x 160mm
Paperback
October 2012
