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Kiss & Sell: Writing for Advertising Robert Sawyer
$ $39.95 srp
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Kiss & Sell: Writing for Advertising is an exploration of all aspects of copywriting.
The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. It is designed to help students as well as professionals to distinguish between their tastes or preferences and come to an objective or critical reading of the examples.
The book benefits from strong examples of inspiring work, a clear layout and an accessible yet comprehensive approach to all types of advertising media.
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Key features
An exhaustive discussion of the copywriting process. Educates students in the value of good copywriting.
Discusses the different media, subjects and styles available to the copywriter.
Provides ideas and inspiration as to the most appropriate approach to copywriting.
Supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced.
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Robert Sawyer worked as a copywriter, copy supervisor and creative director for over 20 years, creating advertising for global companies such as Saatchi and Saatchi. He now consults as a strategist for design firms in New York and is also a published poet and playwright.
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Reviews
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'A good introduction at foundation level. Good clear layout - visually strong.'
Rhuozhu Sun, Cambridge School of Visual and Performing Arts, UK'I was very impressed by this book. It is absolutely relevant to my copywriting class.'
Roy Winegar, Grand Valley State University, USA'It is very well written and reader-friendly.'
Charles daCosta, Savannah College of Art and Design, USA -
Readership: Module Readers
978 2 884790 33 8
192 pages
250 colour images
305mm x 228mm
Paperback
September 2004
