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The Fundamentals of Creative Photography David Präkel
$36.95
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The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography.
It is concerned with photography in a professional context – images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client’s needs.
The book explores the principles that underpin the discipline, guiding the reader though the practical considerations involved in executing the perfect shot. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow.
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Key features
Explores the basic principles that underpin photography, and guides the student though the practical considerations involved in executing shots.
Deals in practical advice for photographers as working image-makers, from the importance of communication to useful industry information and advice.
An ideal introductory text for anyone looking to enter the industry, or for those studying professional practice modules within a lens-based visual arts course.
Accompanied by a wide range of case studies and examples of work from contemporary photography.
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David Präkel runs photographic training workshops in Northumberland, UK. He has enjoyed a successful and diverse career in journalism, photography and education and has taught at all academic levels in both the UK and the US as well as at the prestigious Kodak Imaging Training Centre in Harrow, London.
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Reviews
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'From an educator's perspective, this is probably the best book on photography I've come across ... This title covers everything that photographic students need from production and distribution to critical analysis (and everything in between).'
Dave Caton, Swindon College, UK'A relevant and inspiring book that strikes a good balance between explaining the basics and giving an inspirational look into the world of professional photography. Attractively and clearly laid out with clear graphics and good examples of professional work.'
Katherine Baker, Guildford College, UK'Very up-to-date text/layout style which students have commented on! Set out in a very clear and easy fashion.'
Richard Sainsbury, Guildford College, UK'This book is an ideal reference to many key areas and modules on our photography courses ... Engaging, easy to read and scan, well illustrated with fresh layout, graphics and typography.'
Graham Hembrough, Coleg Llandrillo, UK'The style and layout of the book is very clear and accessible which makes the book really practical and easy to use.'
Peter Smith, University of Westminster, UK'I will definitely adopt this book in the future.'
Diane Meyer, Loyola Marymount University, USA'The book deals with the basic underpinning skills and knowledge of photography. I think the students will find it easy to use and may encourage them to read more.'
Bernadette Stanley, Rotherham College of Arts & Technology, UK'For me, this book does an excellent job of what the tittle suggests; offering an introduction to the fundamentals of creative photography. The sections offer an insight into the technical, creative, commercial, communicative and professional aspects of photography. The text content is very clear and informative and the design/ layout/ text & image ratio is very manageable.'
Matthew Lee, Srishti School of Art, Design & Technology, India'Very interesting ... ideal for first year students.'
Alan Oliver, University of Leeds, UK -
Readership: Introductory
978 2 940411 13 9
208 pages
200 colour images
230mm x 200mm
Paperback with flaps
June 2010
