AVA Academia

1 of 4

  • The Fundamentals of Fashion Management Susan Dillon

    $38.50

  • The Fundamentals of Fashion Management is the first in the new Fashion Management series, which takes an in-depth look at the varied and competitive fashion trade.

     

    Giving readers a behind-the-scenes insight into the roles and processes of the industry, this title combines creative and business approaches for those who want to gain an understanding of what it means to work in the fashion sector.

     

    Clearly organized chapters explore fashion forecasting, merchandising and communication, as well as the events incorporated in the fashion calendar. Overall, the book forms an informative and beautifully illustrated introduction to the subject.

  • Key features

    • Examines the fashion business from a practical and career-focused perspective.

      Contains inspiring imagery, exercises and case studies exploring real-life situations.

      Breaks down the roles, processes and skills required for students to succeed in the competitive fashion industry.

  • Susan Dillon is a fashion entrepreneur who has gained wide-ranging professional experience. She has worked as a design director importing garments for top high street stores, an accounts manager for a fashion company and and a womenswear designer supplying independent fashion stores worldwide. She is currently course leader of Fashion at Sheffield Hallam University, UK.

  • 1 of 6

    Reviews

    'Really clear and attractive book where layout is concerned - very informative and will be useful for any student who may be interested in this area.'

    Jane Herzog, Cambridge School of Visual & Performing Arts, UK

    'Fashion forward, attractive and excellent!'

    Young Kim, Kent State University, USA

    'The book broke this complex area down into mangable chunks.'

    Rachel Matthews, Melbourne School of Fashion, Holmes Institute, Aus

    'A good overview of the subject, covering a very wide subject area ... I found the interviews to be a nice addition, which helped to keep the text true to life. I found the layouts and visuals very strong.'

    Paul Mackie, University of Southampton, UK

    'A perfect book as an introduction to fashion management...thank you.'

    Thorbjörn Magnusson, University of Gothenburg, Sweden

    'The book has the feel of a website with bold images, fonts, and graphics and concise text. It demythologizes its subject by demonstrating in an organized way that fashion management is a calculated business based on budgeting, forecasting, and planning as much as creativity and design ... A good resource - especially for career sections in high school/public libraries or in a college career center. Summing Up: Recommended. Lower-level undergraduates, two-year technical program students, general readers.'

    A. J. Dutka, Choice review, April 2012
  • Readership: Introductory

    9782940411580
    184 pages
    200 colour images
    Paperback
    October 2011

You may also like

©AVA Publishing SA 2012
All rights reserved