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Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) Ian Noble and Russell Bestley
$52.50
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Visual Research (second edition), is a guide to the practice of researching for graphic design projects.
Taking an accessible and visual approach, and featuring a wide variety of student work, it is the perfect companion for any major project within a visual arts degree.
This book forms a detailed introduction to researching for design, explaning the key terms and theories that underlie design research. It examines topics such as audience, communication theory, semiotics and semantics. Aimed at visual thinkers, the book is packed with images and international case studies.
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Key features
An ideal core text for research modules within visual arts degrees.
Showcases twelve international case studies and new chapter exercises demonstrating the importance of effective design research.
Second edition includes a foreword by Ellen Lupton, the internationally renowned graphic designer, and a new chapter on visual grammar.
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Ian Noble is a designer, design educator and writer. He is the author and co-author of a number of books on graphic design and is a regular contributor to design magazines. He has taught full-time for the last twenty years and is currently working as the Coordinator for the MA/MFA in Communication Design at Kingston University, UK. Russell Bestley is Head of Postgraduate Graphic Design at the London College of Communication, UK. His work has been primarily concerned with graphic design research through education and practice. His current research centres on the second generation of UK Punk and Post Punk, and on DIY approaches to graphic design.
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Reviews
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‘In an age where design seems to be too important to be left only to designers, such a contemporary, deep, vivid and accessible speculation on visual research is like honey to bears.’
Omar Vulpinari, Fabrica and Icograda, Italy‘This book demystifies a variety of complex graphic design methodologies, making them understandable and compelling. It offers in-depth intelligent models, examples, background reading and explanations of strategies and approaches for employing visual research. Definitive proof that graphic design is not dumb!'
Michael Worthington, California Institute of the Arts, USA‘Noble and Bestley have produced an amazing book: broad in scope, thorough in its explorations of the many dimensions of visual research, well organized and clear in its exposition, it is the best reference for anybody wanting to get a clear panorama of what visual research can mean.’
Jorge Frascara, Author and educator, USA‘Visual Research gives graphic design students and working designers alike a great introduction to concepts and methods that will make their work smarter, more interesting, and more useful.’
Gunnar Swanson, Graphic designer, educator, and design writer, USA‘Both explanatory and celebratory, Visual Research offers its readers definitions, examples, sources and assignments to inspire alternative paths to a critically reflective and socially engaged practice.’
Steven McCarthy, University of Minnesota, USA‘Visual Research is an indispensable sourcebook with a focus on creative applications for design theory. It’s hugely useful for students looking to extend their practical work and really inspirational.’
Jonathan Hitchen, Manchester School of Art, UK‘This book is an excellent resource for teaching design research and methodologies. It is the perfect companion for upper level design classes.’
Aaris Sherin, St. John’s University, New York, USA'I feel that the book is robust and effectively presents the underlying facets, tenets, and mechanics of the practice of graphic design. The book was very comprehensive and served as a great reference for analytically considering graphic design practices.'
Spencer Barnes, University of North Carolina, USA -
Readership: Course Readers
978 2 940411 60 3
224 pages
250 colour images
300mm x 220mm
Paperback
September 2011
