AVA Academia

Brand-driven Innovation student exercises

Towards the end of 2010, AVA published Brand-driven Innovation by Erik Roscam Abbing. Erik has since been using the book to teach his own class of strategic design student at TU Delft, in the Netherlands. These students have now uploaded their responses to the exercises that the book sets, and you can see these responses on the Brand-driven Innovation site (just hover over 'book' in the bar at the top of the page). One group wrote in reflections on the book: 'What we really love is that branding is defined as more than just slapping a tag on a product, but rather should be viewed as something that reflects the vision of the company.' Erik's students have started many interesting discussions and we are grateful to them for sharing their views! If you have used Brand-driven Innovation in your teaching or your studies, please join the conversation and share your thoughts.

WEDF and AVA Academia

The West of England Design Forum is using some of AVA's key titles to define various different design disciplines on its site. So far they have used text, extracted from several AVA Fundamentals titles, to help explain the areas of graphic design, branding and interior design, and more areas are currently being added. The Forum was set up in 2006 by a group of designers who wanted to develop a local design community and since then has continued to grow. You can follow them on Twitter @WEDesignForum.

The Brandery in Barcelona

Urban fashion show, The Brandery in Barcelona, Spain, will take place from 27th - 29th January in 2012. The show's winter edition includes catwalk shows, live music by Sonar artists, exhibitions and competitions for the general public. The show will also host what it calls The Laundry, a 'laboratory of ideas', exclusive to professional visitors. This space will be hosting debates on fashion, creativity and business. The conferences and round tables will be attended by coolhunters, professionals and other sector experts.

Start of term sale!

We are currently running a start of term sale until 13th February 2012.

This sale is special because we will be reducing prices to the amount we normally reserve exclusively for our campus and event sales.

As we don't ask for postage and packaging for UK deliveries, you can receive

a Visual Dictionary to your door for as little as £10,

a Basics book for £13,

a Fundamentals title for £14

and a Required Reading Range title for £19.

These reductions are across all titles, so if you see an AVA book that would be helpful for your current course - or your future career - now is the time to order!

Advent book giveaway!

We are currently running an exciting competition on the AVA blog to celebrate the holiday season - we are giving away a book each working day in December! The title being given away will be announced each day at 4pm and you can enter immediately. All you have to do is comment on the blog post of the book you would like to win and we will choose a winner at random. You only have 24 hours to enter for each title so be sure to check back every day to see whether that day's book is one you want! You can of course enter every day if you wish...